With Red Bull® to sochi!

To boost sales of Red Bull® at gas station chains, in November a promotion was held together with TNK and Rosneft, the main prize of which was a trip to a mountain ski resort in Sochi! All that customers needed to do was buy a can of Red Bull®, get a participant card, delete the protective layer and find the word "Sochi" under it!

The agency's tasks included creative concept development, promo mechanics development, POS materials manufacturing and logistics, prize delivery!