Red Bull®: fuel when you need it!

Just before New Year Launch Agency held a promotion for Red Bull® and LUKOIL gas station chain. The agency was tasked with boosting brand sales and brand loyalty, as well as developing simple and easy promo participation mechanics.

A signature feature of the promo was the opportunity to register for participation by sending a receipt via WhatsApp, Viber or Telegram. Receipts could also be sent via the promo website.

Every week winners were selected on the website, who received a gift card for 10 tons of fuel.

The promotion was set up using the LCS (Launch Customer Satisfaction) platform - an automated system, aggregating customer communication through the promo website, messengers and social media. The agency's services included POSM design and production, material logistics, prize procurement and handling.