Sushi is easy with blue dragon!

As part of the promotion of a well-known Pan-Asian cuisine brand Blue Dragon on the Russian market we were tasked by attracting the attention of customers to how easy it is to make sushi using the brand's products.

To communicate the recipes a celebrity was selected - Tutta Larsen. She recorded video master-classes together with Blue Dragon and its chef Wilson to explain in easy and simple terms how to make sushi.

A competition titled "Sushi is easy" was held at Sushietoprosto.ru and www.koolinar.ru.

The participants uploaded their sushi recipes and photos of dish presentations. The most talented competitors in categories "students" and "experts" received interesting prizes from promo partners - the GRILL Academy and Fissler.

The agency's services included competition concept development, promo website design and development, master-class video production, interaction with promo partners, prize delivery.